Do you have an unlimited marketing budget? If you are like most business owners, the answer is “no”. That is why you need to make sure your marketing as effective as possible.
Tactics for Making Your Marketing More Effective
Here are six tactics recommended by business mentorship programs.
These tactics will make your marketing more effective. That allows you to reach your target market, using less of your marketing budget. That leaves money you can use to market more or to expand your business.
How do you find new customers? In today’s technology focused age, finding prospects can be a challenge. This topic is so challenging that it is a hot topic among small business speakers. Some of the rules are the same as they were before. However, with changes in consumer behavior and expectations, some rules are completely new.
Rules for finding new customers
Here are four rules you can use when you are hunting those elusive new customers.
Finding new customers is something you should be doing all the time. Whether you are doing it in person, having your sales team do it, or leveraging online technology, prospecting and lead generation are a must for business success.
What rules do you follow to find new customers?
Leads are the fuel that drives the sales cycle. Without leads, your sales efforts will dwindle quickly before coming to a complete halt. If you find that your lead flow is slowing down, generating more leads quickly will help keep your sales efforts going.
Generating 20 leads in 24 hours
Here are a few ways to get a quick inflow of leads to jump start your sales efforts.
If your lead generation is sluggish and not producing what it should, it is time to give it a jump start. You can use any of these methods to pump fresh life into your sales process. Click here now for more ideas to help your business thrive!
Generating consumer interest in your company’s products and services is key to increasing your sales. Lead generation focuses on creating, nurturing and monitoring prospects’ interest in what you have to offer so that your sales team can approach them for conversion. With limited time and budget available, business training experts will tell you that you need to be smart about the way you approach it.
The Smart Approach to Lead Generation
Successful lead generation begins with knowing who you should be talking to, how to talk with them, and giving them a reason to consider your company. Business training experts will tell you that building an effective, smart lead generation system takes time. But it is a worthy investment.
Networking sounds so easy on paper. There are tons of articles and mentoring programs out there that give you a series of steps to follow so you can start networking and building your business. When you get out there and try it yourself, it is not as easy as they make it out to be.
The truth about networking
Here are some things you may not have heard about networking.
When you are networking and building that important list of contacts, you are doing it as a real person, not just as a representative of your company. Mentoring programs are an excellent way to build your skills and make networking second nature
Customer referrals are gold when it comes to building your business. Your customers know your products/services, your company, and your people. Any small business expert will tell you that if a customer thinks well enough of your business to refer you to a friend or family member, you have received the best sales referral possible.
The good news is that you can actually turn your customers into your best sales team.
How Do You Do It?
Building your customer sales team can be done in three easy steps:
People want to buy from people, not some faceless, nameless automaton. Even if you do most of your business online, you need to make sure that every communication you have with your customers is personal and focused on their needs. Offer clear communications. Enhance your customer service. Be flexible. Make them feel important. Maybe even have them be part of the family.
You need to offer your customers the products and services that address their particular pain points. Even if you have a solution, continue innovating and finding new solutions. Look for new pain points to address. By offering more solutions and better products/services, you will gain your customer’s continued patronage and strengthen the relationship you have developed.
You need to have the mindset that you and your team will do whatever it takes to get the job done. That is key to move from satisfying your customers to wowing them. Wowing your customers means having them go “Wow, no one has ever done THAT before!” Offer your customers solutions, even if it means referring them to a competitor. You cannot be everything to everyone. But, you can be the company that wants to help the customer at all costs.
Add personality to every interaction that your customer has with you. You are talking to a person, use his or her name. Treat every customer the same, no matter if they are your smallest or your largest.
This is not something that is going to happen in a day or even a week. It will take time to build the relationships and put things in place to make your customers want to join your sales team. But, it is time well spent.
Is your sales process effective, efficient, and money-making? That is a question you need to be asking yourself every day. Whether you are building a brand new process or refining an old one, you need to find out what works and what doesn’t.
Success in this part of your business is one of the most critical business development strategies you have. Without a successful sales process, your business will not be successful.
How to build a better sales process
You can use these four principles to ensure that your sales process works:
Take the time to implement each one of these principles to build a better sales process for your company. The time and effort you spend will be well worth it. Consider it an investment in one of your company’s most important business development strategies.
How are you going to invest in your business today? If you would like to learn more about how to keep your sales pipeline full join our next webinar.
Have you ever been to a movie that was so good, you found yourself telling people all about it as you left the theater? Have you ever left a restaurant and started telling people on the streets that they have to go in and try the best food on the planet? We call those people “Raving Fans”. If you are looking for a winning business development strategy, getting your raving fans to do the selling for you is the way to go.
How do you create raving fans?
If you are looking for ways to expand your sales team, without spending a bunch of money, you have just found it: your customers. Take the time to build your raving fan base and see them start spreading the news. This business development strategy is something you can start doing today.
How do you build your base of raving fans?
Would you like to learn more like this? Register for our next webinar and learn at your desk while you eat lunch.