Case Study: Continental Global Services

The Background

Chinedu Okoro started Continental Global Services in 2014 as a compliment to his father’s commercial janitorial service business. His business was growing slowly and organically. When we first met Okoro, had just completed the Goldman Sachs 10,000 Small Businesses program and he’d learned a lot; however, implementing all the new information was a whole other matter. Okoro had two employees and was working days, nights and weekends trying to grow his client base and move away from dependency on his father’s business. He was working hard to fulfill orders, invoice, collect, purchase products and run the business, all the while seeking government contract certifications. Shortly after we met, his office admin assistant – pregnant in her third trimester with her first child – broke her foot. All the things she was responsible for then fell onto his plate as well. The way things were operating was simply not sustainable.

The Solution

We got clear on the processes for each of the different organizational functions and began systemizing the business. We set up financial tools to analyze the business and set profit margins and brought in professional help to get the books accurate, then outsourced the bookkeeping. We let go of a team member that wasn’t working out, or government contracting, we hired a new team member who was familiar with this type of business development and began training her to be an asset and free up Okoro’s time. We set sales targets and business goals and then we set up tools that allowed Okoro and his team to access company data remotely. Our coaching also provided a structure of accountability that helped move the business forward.

The Outcome

In December of 2018, Chinedu was called to Nigeria where his family was involved in a hotel development project. He remained in Nigeria until early June of this year. During his time in Nigeria, Chinedu ran his business remotely, growing revenue by 147.49% and gross profit by 107.42%! He attributes this success to the team and systems we put in place prior to his departure. Our actions granted him the freedom and flexibility to simultaneously pursue business endeavors in both countries and experience substantial growth.

Testimonial

Chinedu states, “Running a business is like having a child. If you let the child run wild, there’s chaos. Having a business coach is like the parent providing guidance – one who helps you by looking from the outside, one who is experienced at reducing the chaos. You stop running around doing this and that and formulate a clear vision and effective actions. Developing a clear vision and prioritizing what to do, when and how to do it, is the most valuable thing I’ve received from working with my ActionCOACH. Her guidance has been invaluable.”

 

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