The Importance of Culture and Making a Difference

In episode #3 of the business SUCCESS with Doug Barra series, Doug talks about the importance of Culture and making an Impact

I know it’s been a couple of weeks since I’ve done a blog and it’s been a really crazy couple of weeks with lots and lots of stuff going on lots of stuff to tell you guys about. I’m going to try to keep it short so that it’s not crazy but I do want to get you caught up.

The main thing that I want to talk to you about today is the B1G1 conference that I’ve just come back from and it was amazing.

Now what is B1G1 business for good?

Well it is an amazing organization that gives you the opportunity to be part of something that is making a major difference around the world. And you can be part of that in your everyday giving, everything that you do can be part of making a difference through B1G1.

You can see in the background all kinds of different projects and things that they do. This was the Cambodia tour that they had where they went and actually visited different projects.

One of the things I love about B1G1 is that the way B1G1 works is there is a membership to be a member of B1G1. That is the only part of B1G1 that is used for admin. So all of the money that goes in as a member goes to admin and then everything that you donate to any project 100 percent of that from B1G1 goes to that project.

And, they have a very very rigorous vetting process, so that they make sure that the projects that they’re funding typically 100 percent goes to the people that it’s benefiting. But even if it doesn’t they’re looking for 70 to 90 percent of that funding going straight to the people that they’re helping.

And they become partners with those people, as you can see. It’s really amazing the partnership that they’ve created with these local organizations that are doing so much good around the world. And in that I get to be part of it.

I get to actually have my giving make a difference and I want to give you that opportunity as well.

So, part of today’s blog is about: if you would like to be a member of B1G1 then go to and learn more.

You could become a member, too, and have your everyday activities be part of making a difference in someone’s life, so that they actually get all that benefit.

So, you can see another video started behind me. This is actually their Kenya tour where they were going around actually visiting people in Kenya that they were making a difference for.

Again, I would love for you to be a part of this movement that actually makes a difference in the world.

And, I want to take a few moments and talk about what is it that I covered when I presented at the B1G1 conference.

Remember, I said it was their tenth anniversary conference and I got the opportunity to actually present there and make a difference for the people that were at the conference. What I presented on was on culture, because we believe that culture is one of the most important things in your business. It’s one of the keystones of the foundation for your business. Those keystones are Vision, Mission and Culture.

Being someone who has all three of those in place for your business will help you to have a business that truly stands the test of time and gives you the opportunity to really make a difference with your business.

Every business has a culture.

The only question is, is that culture the water cooler culture? The one that kind of naturally evolves, where people stand around the water cooler and gossip and talk about each other and talk about how bad the business is and all that kind of stuff that is completely without any merit in the business.

Or, is it a culture that you created as the business owner? A culture of customer service. A culture of accountability. A culture of giving. A culture that actually supports the business thriving and that your customers get everything that they want, so they’re thrilled about being customers of yours.

Imagine what that would be like!

Imagine what it would be like to have a team who is as committed to making a difference for your customers as you are. That is as committed to making your business a success as you are, maybe even more.

This is one of the reasons why I think B1G1 is such an amazing opportunity because B1G1 gives that opportunity to be able to make that kind of an impact! To make it happen and give back, give something. For your team to be able to say, “I made a difference. I’m caring. I work for a company that cares and I know how it happens.”

This is Doug Barra. I hope you loved what I’ve said. I would love to hear what you think about it. I’d also love to hear what you think about this structure of me talking to different cameras.

I’ll see you next week.

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