Back to the Basics… Delivery Mastery

Returning once again to the foundation of your business, here is the final pilar to create a strong and stable foundation for growing your business…

Delivery Mastery – How you deliver your product or service is the fourth pilar in your foundation. How consistent are you in delivering? Can you deliver the same level of quality time in and time out? Does every customer get the same level of service every time they interact with your company? Delivery mastery is about predictability and consistency. Consistency is key to your business succeeding. Do you return to a restaurant if the food or service is not consistent? Have you ever gone to a store and gotten really bad customer service, and did you go back? You don’t have to be the best, you have to be consistent. You need to know where the bottlenecks are in delivering your product or service. Where are the “holes in your bucket?” Does it make any sense to turn up the faucet, if there is a hole in the bucket? No, you’re just going to lose water faster! If you cannot handle more customers, because a bottleneck in your delivery mechanism, getting more customers will only cause you to lose more customers! And, it’s hard to get them back once you’ve lost them!

So, there you go, those are the pilars of your foundation! How strong are yours? Are you ready to build your skyscraper?

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