Back to the Basics… Destination Mastery

I’ve been talking about building a strong foundation for your business.  If you are going to build a skyscraper of a business, you need to have a very sturdy foundation.

So, what is necessary in the foundation of your business?

The first of the basic pillars of your business is:

Destination Mastery – Where is your business going? What is it’s purpose? What is it’s legacy. Vision, Mission, Culture, Goals and Milestones all make up this pillar. Having a clearly defined destination that is enrolling and inspiring, that allows you to be clear about choices, that calls you and your team forth, makes running your business simple. Simple does not mean easy, it means that the choices are clear, the motivation is strong, and there is an inherent momentum.

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